Task

Think Jam were tasked to come up with an idea to launch the first Smurfs Trailer for 2025. During a brainstorm with the team, I suggested “what if we do the world’s smallest trailer launch” to playfully celebrate the scale of the beloved blue creaters, whilst also subverting expectations of a big trailer launch. After discussing with the team, we came across a supplied of tiny tv’s and the idea snowballed. It was truly an exciting idea to be a part of. My main contribution included;
• Creative Direction.
• IP Specialist.
• Copywriting.
• Creative Lead - video, print & digital.
• Localising video content for 6 languages to accommodate different regions.

Results

• Press drop sent to 100+ content creators and film talent.

• Tiny Tiny Teaser creative shared by Rihanna across her social channels, gaining 100M+ views and 2M+ likes.

• Organic reaction content shared by content creators, including David Dobrik.

• Delivered localised versions of the custom TV footage for 6 languages.