Task

Think Jam were tasked with bringing one of the world’s largest gaming IPs to the masses - how do we inspire non gaming-centric content creators to talk about Call of Duty? Our answer? Assemble a team of Culture Ambassadors that showcase their passion for the IP organically across their traditional audiences, by sending out a series of experiential packages that tied into the 2035 world of Call of Duty: Black Ops 7. The aim was to engage, inspire and celebrate the franchise with their communities on social. As a die-hard gaming enthusiast, this was a passion project for me. As such, my main contributions included;
• Creative Direction.
• Creative Lead for all video, print & digital deliverables.
• In-depth IP knowledge.
• Copywriting.

Results

• 45 Total Drops Delivered to Content Creators

• 14 Stunt-Delivered Drops

• 35 Channels Posted

• 301.2M Estimated Reach

• 79 Organic Social Breaks

• 13.2M Impressions

• Designed Limited Custom Controllers with Scuf Gaming